We take care of your legal challenges so you can focus on your core business

Why Us

  • We worked in-house for multiple years and know the drill. We have built legal departments in hyper growth start- and scaleups from scratch and also have gained experience in large legal teams.

  • We have many years of experience in advising software and SaaS sales teams in the field of IoT, infrastructure, telecommunication, hosting, and cloud. Thus, we have a very well-developed awareness of dos and don’ts on the sell- and buy-side of the tech-business.

  • We love applying automation and digitalization. We have experience in implementing legal tech/legal ops solutions and in using other digital tools in order to optimize workflows in legal teams and across business units.

  • We see ourselves as enablers, coaches and business partners. We take a pragmatic and solution-oriented approach focusing only on the points that make a practical difference for our clients.

  • Over almost a decade, we have negotiated countless complex SaaS- and software license agreements, as well as statements of work representing SaaS and software providers, as well as enterprises across various industries.

  • We have multiple years of experience with open source based products and business models. We are a certified OpenChain partner.

Who We Are

  • Lawyer & Partner

    Maxim Letski, is a seasoned lawyer with a passion for technology and a track record of successfully guiding two software companies through their hyper growth phases acting as their GC and Head of Legal.

    His expertise lies in legal strategy, in advising businesses on go-to-market activities, in drafting and negotiating complex license, cloud, SaaS, and software distribution agreements.

    He also provides valuable coaching and guidance to legal departments, helping them implement cutting-edge legal tech solutions such as CLM systems and to position themselves inside the company.

    He always focuses on finding pragmatic and creative solutions that align with his clients’ business objectives.

    He has experience in managing cross-functional projects, overseeing cross-border legal operations, ensuring regulatory compliance, and supporting tech investment transactions.

    Maxim's extensive experience includes SaaS, telecommunications, and IoT/M2M startups, as well as working with the Google Cloud Legal Team.

    His deep understanding of the tech industry allows him to provide tailored legal services that cater to the specific needs of technology-driven businesses.

    Connect at LinkedIn

  • Lawyer & Partner

    Eduard is a Tech, Data & AI lawyer with extensive experience in providing pragmatic advice to startups and enterprises on technology-related legal issues, particularly in drafting and negotiating complex contracts, as well as strategic guidance on regulatory frameworks.

    He is also focused on structural and operational legal advice such as creating GDPR or AI-Act compliant internal structures as well as on advising Web3 startups in connection to product and regulatory legal topics.

    Eduard started his career in the international law firm Taylor Wessing in the Tech & Media team. He subsequently had different in-house counsel position in tech companies before founding LR29 in 2023.

    Connect at LinkedIn

  • Lawyer & Senior Associate

    Max specialises in legal and strategic aspects of digitalisation, focusing on cloud and data-based business models. He also advises on all data and IT law issues in regulated environments.

    He has extensive experience in cloud and digitalisation projects, tech-led transactions, IT dispute resolution, and cross-border go-to-market strategies for digital products in the telecoms, IoT and software industries.

    Max has 360° know-how in developing scalable legal tech products and bringing them to market, in particular AI and CLM solutions for legal professionals.

    His expertise stems from working with the Data Tech and Telecoms team at the international law firm Noerr and as General Counsel at a leading European Legal Tech SaaS company. This has given him a deep understanding of technology and sales operations, enabling him to focus on achieving his clients' business objectives.

    Max is passionate about legal innovation and automation. He frequently speaks and publishes on data-related legal topics.

    Connect at LinkedIn

We Solve Your Teams’ Legal Challenges

Sales & Sales Operations

  • We negotiate various agreements always focusing on our clients’ sales goals and go-to-market strategy:

    • Software License Agreements (MSLA)

    • Cloud/SaaS Agreements and SLAs

    • Outsourcing Agreements

    • Software Development and Software Implementation Services Agreements

    • Statements of Work (SOW)

  • We design and draft sales contracts for our clients’ products, for example SaaS agreements, SLAs, MSAs, IP agreements, partnership, reseller and referral agreements, SOWs and NDAs.

  • We craft tailored contract playbooks for Sales Teams, ensuring each transaction is consistent, efficient, and legally sound. We leverage our in-house expertise to develop suitable guidelines, simplifying complex contract processes and ultimately helping Sales Teams closing deals faster and safer.

  • We equip your sales teams with critical legal knowledge through tailored training sessions, covering essential topics that directly impact their daily operations. This is not only to mitigate legal risks but also to empower your sales team to navigate complex negotiations with confidence and proficiency.

  • We support your Sales teams with the participation in RFPs, tenders and other procurement processes when it comes to legal questions and challenges, such as template reviews, data protection documentation, etc.

Product Management and Engineering

  • We advise your product team on the use of open source technology in your own infrastructure. We advise on supply chain risks related to open source software. We help companies obtaining an ISO/IEC 5230 certification.

  • We take care of GDPR compliance in collaboration with your product teams. We negotiate Data Protection Agreements (DPAs) with your vendors and suppliers, manage your Record of Processing Activities (RoPA), conduct Privacy Impact Assessments (PIAs) and have an eye on GDPR compliance (privacy by design and privacy by default) in product development.

  • We evaluate the legality of the use and integration of AI/ML technology into your products and services, we act as AI Compliance Officer, we help you to design your contracts in a way enabling you to integrate AI/ML and we train your employees with regard to the use of AI/ML.

  • We collaborate with your product team and with other relevant stakeholders to help you build your products and services aligned with the Data Act stipulations.

Marketing and Lead Generation

  • We deliver legal guidance for social media communication to your marketing and lead generation teams, ensuring that your brand's online presence adheres to the legal and regulatory standards. Our service empowers your teams to engage with audiences effectively and legally, safeguarding your brand reputation while maximizing your social media impact.

  • We provide guidance to marketing teams on GDPR-compliant prospecting, ensuring your outreach strategies respect the GDPR and other marketing-related laws. With our service, you can confidently engage with prospects, knowing your campaigns are legally sound and your potential customers' rights are respected.

  • We conduct tailored training sessions, covering critical legal topics such as unfair competition law, GDPR, and intellectual property rights. These sessions equip your marketing team with necessary legal knowledge, enabling them to create and execute marketing strategies that are not only effective but also legally sound.

Legal Teams

  • We support your legal team with the implementation of legal tech solutions, such as:

    • Contract Lifecycle Management (CLM)

    • document and contract storage

    • AI/ML assistants

    • clause generators

    • digital signature tools

    Our goal is to help your teams optimize its work flows, increase data accuracy and reliability and to reduce repetitive tasks.

  • We are available as interim legal counsels supporting your legal team on dedicated days per week.

    We increase your team’s capacities in cases of unexpectedly high workload, during parental or long-term sick leaves or when your hiring takes longer than expected.

Management & C-Level

  • Is you company in a growth phase suddenly facing more complex deals and demanding enterprise-customers but it is not large enough yet for an own legal team? We offer support with setting up the necessary legal structures and processes so that you can either succeed to continue your growth without hiring your own legal team.

  • Do you feel that it is complicated and burdensome to take decisions regarding legal and contractual risks every time they come up? Do you face challenges to define clear red-lines for your business?

    We support you to establish awareness for legal risks related to your business activities and create a Risk Appetite Framework together with you. This way you will define the amount of risk, at a broad level, that your organization is willing to accept in pursuit of its strategic objectives.

People & Culture

  • We help you to create and establish market-standard employment agreements which reflect your business needs and your company culture.

    We help you to automate your offer letters and employment agreement closures.

  • We can draft compliance polices for you based on your business processes and specific cultural needs and conduct trainings for your employees. We offer polices, such as:

    • Code of Conduct

    • Anti-bribery and anti-corruption

    • Data protection

    • Whistleblowing

    • IP-transfer & inventions

    • Confidentiality

  • Is your organization growing and are you facing higher fluctuation of employees?

    Do your people managers feel like legal topics are increasing in complexity?

    We design and conduct trainings for your people manager in order to increase awareness for employment law.

Procurement

  • We design and negotiate procurement contracts for our clients’ sourcing activities, for example SaaS agreements, SLAs, MSAs, IP agreements, partnership, SOWs and NDAs.

  • We conduct vendor GDPR assessments and negotiations for our client’s procurement teams to ensure GDPR compliance of the purchased software and services.

    This is, inter alia, GDPR analysis of the respective software and services, DPA negotiations and internal GDPR documentation (ROPA, TIA, PIA, etc.).

  • We help procurement teams to draft RFP/RFI questionnaire from a legal perspective. This way legal and compliance of potential vendors can be taken into account during the selection process.

    We further support with the drafting of tender and specification documents for complex software development and transactions.

What Our Clients Say

  • “Eduard and Maxim have been working with Ratepay as interim legal counsel for multiple months supporting the Ratepay Legal Team with general commercial and data protection matters as well as consulting the teams on ways of working introducing innovative processes and methods. Their highly commercial mindset and their passion for innovation and technology made them well trusted advisors and enjoyable sparring partners for the business and for the management.”

    Sabrina Flunkert - CFO & MD Ratepay GmbH

  • “I have been working with Maxim as – interim – lawyer on several projects and legal matters over the last couple of months, mainly IT law and data privacy related, but also general commercial topics. His capability to grasp complex issues very quickly and to lead to a pragmatic, but risk-balanced solution, was very helpful. He is very reliable and his advice has always been well structured and accurate.”

    Hans Kilian - Head of Legal 1NCE GmbH

  • “I worked with Maxim and Eduard on multiple topics, from contract negotiations to designing new business models. If you're looking for T-shaped people, they're both great examples. While legal is their core competency, they come with a deep understanding of the business at hand. Whether it's understanding the business at scale, understanding customer expectations, or understanding the technical context, I've always seen that talent in them.”

    Stephan Martin - COO Open-Xchange AG

  • "I worked with Maxim and Eduard on multiple complex SaaS and on-premise deals with enterprise customers. They both have a very strong focus on the necessary and understand the technical and commercial complexity behind every deal which differentiates them from various other lawers I worked with."

    Carsten Dirks - COO powercloud GmbH

  • "Maxim from LR29 was our external DPO and data protection advisor for several years. He helpded us to structure our business models in accordacne with the GDPR and was always a very creative advisor with a high level of knowledge in the SaaS industry and a very deep technical understanding."

    Nils Czernig - CFO & Co-Founder awork GmbH

  • "I'm really happy with how things are going, and I can't thank Eduard and Maxim enough for their help with our business, the open-source and SaaS solutions distribution. They went through our on-premise contract for the USA, EULA, distribution agreement, and various contract changes, making everything super clear and easy."

    Sascha Zucca - COO & Founder FUAGO

  • “LR29 helped us to revamp our terms and conditions combining different business models in one set of terms. Their pragmatic mindset and deep knowledge in the field of agile software and product development projects and consulting services was very impressive.”

    Timo Römer - Founder & MD Tektit Consulting GmbH

Reach Out To Us

Location

Lange Reihe 29
20099 Hamburg

Email
hello@lr29.de

Phone
Eduard: +491712957830

Maxim: +4917681434675